Your new business website is on the horizon. You’ve hired a web developer/agency, signed off the design and the build is coming along nicely. You’re getting ready to tick that whopping ‘sort website’ off your to-do list. It’s been a long time coming. BRING IT ON. That is, until… “We’re Read more…
I’ll let you into a secret. I didn’t know copywriting existed as a job when I started in marketing. I was writing copy as part of my marketing roles – but I didn’t realise it was a standalone job…or that it was called ‘copywriting’. So, when I tell people what Read more…
It’s easy to lose sight of what you’re trying to get across on your website – especially if you’re too close to your business. Sometimes, it’s worth taking a step back. Here are some ways to improve your website content to give your visitors a positive and memorable experience (and Read more…