If the light bulb’s gone and you’re searching in the dark for ideas of what to blog about, you’ve come to the right place. Here are 10.5 easy ways to blog for your business. Why 10.5? You’ll just have to read on to find out…the intrigue. 😉
1. Share the latest industry news
What’s going on in your industry that would be of interest to your audience? Sharing updates shows you know your stuff which instils trust. There are some easy ways to keep up with the latest news – good ole fashioned email subscription, RSS feeds such as Feedly (just remember to check back each day, or so) and Google Alerts, to name a few.
2. How-to guides
Free advice goes a long way. How-to guides not only help your audience solve a problem, they also demonstrate your expertise on a given subject. This type of content is often highly shareable, particularly when matched with a well-thought-out design. Entice your audience! A good tool to encourage email newsletter sign-ups, too.
3. Numbered lists
A concise list of hints and tips is a valuable tool for your audience. They give a uniform structure, so there are no nasty surprises.
- 5 effective ways to…
- 24 ways not to…
- 10 tips for…
- 11 facts…
…Or even, ‘10.5 ways to…’!!
Content like this is ideal for social media – for example, you could share a tip a day/week.
4. Guest blogs
Collaborating with other businesses and individuals is good because:
- They provide your audience with something different – valuable insight from another, related field
- It’s a form of endorsement and validity for your business from an outside source
- If they share the post on their social media platforms, etc. it exposes your business to a wider audience
- It provides link building opportunities, building credibility for your website
5. Awareness days/months
There’s an awareness day/month for just about everything. For example, National Equestrian Safety Day, Stress Awareness Day, National Bed Month (like the sound of that) and even International Pillow Fight Day. Look ahead and select the ones that fit with your business and you’ve got yourself a great blog topic. Just remember to post it in time for the awareness day and get sharing on social media, using the relevant hashtag(s). Even without a blog, awareness days/months are ideal for social media to get conversations going so don’t be shy. Remember – conversations build relationships and relationships build business!
6. Share videos/imagery
Have you got a new video you want to shout about? Or new photography to show off? Stick the content in a blog post, write some commentary and you’ve got yourself a ready-made blog. Visual content is a must for any marketing strategy, particularly video.
7. FAQs as a title
Select your most popular questions and write an extended answer – simple and helpful for your audience. The search engines will like it, too.
8. Topics requested by your audience
It might seem obvious, but who better to tell you what they want to read other than your audience? You might have the opportunity to ask directly or an alternative route might be more appropriate. For example, you could set up a Twitter poll with a variety of potential content topics and encourage people to vote. Whatever the approach, try to understand what information is required at the different stages of the buying cycle and what they would’ve found helpful in hindsight so you can develop the right content.
9. Case studies
Case studies allow you to demonstrate to your audience how you’ve solved a problem. If a prospective customer has a similar problem, they’ll be able to relate to this and think ‘ah – they can solve my problem, too!’ A helpful way of structuring case studies is to use the STAR analysis:
- Situation – provide the background. Introduce the individual/business. What problem did they have?
- Task – what did your business need to do to solve the problem? What was the target?
- Action – what action did your business take?
- Results – what was the result of your action? How did you help the individual/business? How did this impact them?
Try to include a powerful quote from the company/customer explaining how you’ve helped them and the impact it’s had on them/their business.
10. Company updates
What’s happening in your business at the moment? Are there any charity updates to share? Have you been shortlisted for any awards? While you want to avoid too many ‘me, me, me’ posts, it’s good to show the human side of your business.
Infographics are a visually appealing way of displaying otherwise potentially dull information (there, I said it). What would you prefer to read? A 10-page document or a one-page infographic with the key points displayed in a visually appealing way? Remember, time is precious, and a 10-page document is a big investment for your audience. This is half because it’s only easy if you’re a whizz with design. 😉 If not, this would be one to outsource.
And to recap…
Any bright ideas to add to the list? Please drop them in the comments box below.