How exactly does a freelance copywriter – someone who’s completely separate from your business – know what to write about your business? Are we mind readers, able to magic up ideas and words that perfectly reflect your business? …‘Fraid not. But we do have a secret tool. Or not so secret, as it happens. The copywriting brief. It might sound a bit formal, but don’t let it put you off. It’s basically how you tell Read more…
Following on from my recent post – ‘The QWERTY Keyboard is one!‘, I’ve been featured in the March/April issue of C&W Chamber’s In Business magazine. It’s not every day you see your face in a magazine(!), so thought I’d share it here… Read the full issue.
I’ll let you into a secret. I didn’t know copywriting existed as a job when I started in marketing. I was writing copy as part of my marketing roles – but I didn’t realise it was a standalone job…or that it was called ‘copywriting’. So, when I tell people what I do, I completely, 100% get why some respond with a blank stare or puzzled look. That would’ve been me a little while back. ‘A Read more…
This post is a little different to my usual. I promise to keep it short! As you might’ve guessed from the title, it’s been a whole year since I officially launched my Coventry-based copywriting and content writing business. A whole year! I’m chuffed to have reached this milestone. Genuinely. To say it’s flown by is an understatement. It’s not an easy business setting up on your own, especially when you have a voice in the Read more…
I was working with a client on a one-to-one basis. They were already blogging but wanted some tailored advice on ways to improve their blog posts. Chances are, you’ve clicked through to this post for the same reason. Stay with me – you’re in the right place! I’ve pulled together some common business blogging mistakes, along with simple fixes you can apply to help you blog with confidence and better engage your readers. So, let’s Read more…
Christmas and New Year is a time when many businesses shut down and take a well-earned break (too right!). For anyone who IS working, it tends to be a quieter time with fewer external distractions. No emails mounting up. Bliss! These quiet spells are the ideal opportunity to crack on with tasks you’d usually struggle to fit in… And one area that often gets neglected during the year is marketing content. Now’s the time to Read more…
My local Chamber (Coventry and Warwickshire) organised a networking masterclass. The morning began with general networking while everyone was arriving. People were dotted around the room and some had formed small groups. Then, a woman addressed the room. She would be leading the masterclass. Her name – Sue…Sue Tonks. She’d been observing us all and had asked certain groups to stay put in the groups that had naturally formed in the general networking. They were going Read more…
A few weeks ago, I went to SME Live at the NEC – a two-day event bringing together businesses from the Midlands and beyond. There were LOADS of free seminars and I went to one run by Trident, a Midlands based creative agency. Led by Jordan, it focused on cutting through the noise and standing out as a business. Sounds good – everyone wants to do that! Hello Golden Circle model This is where I first Read more…
The following applies to flyers regardless of where you’re putting them…but I’ve used events as an example. Going to an event or exhibition? Need to create flyers to take with you? Want them to attract customers? Read on… via GIPHY When you know you’ve got an event coming up, it’s easy to fall into the trap of “Marketing! We need flyers for the exhibition we’re going to.” “What sort of flyers?” They ask. “Information about Read more…
Monday 24th September was the first ever Micro Business Show. I’d been looking forward to this Midlands-based event, created for the freelance, self-employed and micro business community and it didn’t disappoint. The show was organised by business owners Nichola Kelsey (Welcombe Productions), Karen Heap (Orchard Business Development) and Rebecca Jones (Glory Design). They wanted to create an event catering specifically to the needs of micro businesses – and cater they did. I couldn’t sum up the Read more…