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Client spotlight – telling the story of Venuso Art

“With minimum information you create amazing stories.” Izabela. About Izabela and Venuso Art Izabela is a talented artist and founder of Venuso Art. She creates stunning, bespoke portrait paintings for people from all walks of life. Originally from Poland, Izabela moved to Birmingham in 2011 where she trained at an art studio in Royal Town Sutton Coldfield. She unleashed a passion and skill she didn’t know she had and her talent flourished. Izabela perfectly captures Read more…

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Help! Need content for new website!

Your new business website is on the horizon. You’ve hired a web developer/agency, signed off the design and the build is coming along nicely. You’re getting ready to tick that whopping ‘sort website’ off your to-do list. It’s been a long time coming. BRING IT ON. That is, until… “We’re making good progress. Now, all we need is for you to send over the website content” – they say. “I thought it was included as Read more…

hello, cupcake, letters

How to brief your copywriter for project bliss

How exactly does a freelance copywriter – someone who’s completely separate from your business – know what to write about your business? Are we mind readers, able to magic up ideas and words that perfectly reflect your business? …‘Fraid not. But we do have a secret tool. Or not so secret, as it happens. The copywriting brief. It might sound a bit formal, but don’t let it put you off. It’s basically how you tell Read more…

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Examples of how a copywriter can help your business

I’ll let you into a secret. I didn’t know copywriting existed as a job when I started in marketing. I was writing copy as part of my marketing roles – but I didn’t realise it was a standalone job…or that it was called ‘copywriting’. So, when I tell people what I do, I completely, 100% get why some respond with a blank stare or puzzled look. That would’ve been me a little while back. ‘A Read more…

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The QWERTY Keyboard is one! My year summed up [infographic]

This post is a little different to my usual. I promise to keep it short! As you might’ve guessed from the title, it’s been a whole year since I officially launched my copywriting and content writing business. A whole year! I’m chuffed to have reached this milestone. Genuinely. To say it’s flown by is an understatement. It’s not an easy business setting up on your own, especially when you have a voice in the back Read more…

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Common business blogging mistakes and simple fixes

I was working with a client on a one-to-one basis. They were already blogging but wanted some tailored advice on ways to improve their blog posts. Chances are, you’ve clicked through to this post for the same reason. Stay with me – you’re in the right place! I’ve pulled together some common business blogging mistakes, along with simple fixes you can apply to help you blog with confidence and better engage your readers. So, let’s Read more…

Fingers typing on laptop keyboard

Getting your marketing content organised – tasks for quiet spells

Christmas and New Year is a time when many businesses shut down and take a well-earned break (too right!). For anyone who IS working, it tends to be a quieter time with fewer external distractions. No emails mounting up. Bliss! These quiet spells are the ideal opportunity to crack on with tasks you’d usually struggle to fit in… And one area that often gets neglected during the year is marketing content. Now’s the time to Read more…

Legs and shoes on a wooden floor

Networking Masterclass – how to network (and how not to)

My local Chamber organised a networking masterclass. The morning began with general networking while everyone was arriving. People were dotted around the room and some had formed small groups. Then, a woman addressed the room. She would be leading the masterclass. Her name – Sue…Sue Tonks. She’d been observing us all and had asked certain groups to stay put in the groups that had naturally formed in the general networking. They were going to be the Read more…

Gummy bears, one red gummy bear, standing out

Sinek’s Golden Circle model – finding your WHY

A few weeks ago, I went to SME Live at the NEC – a two-day event bringing together businesses from the Midlands and beyond. There were LOADS of free seminars and I went to one run by Trident, a Midlands-based creative agency. Led by Jordan, it focused on cutting through the noise and standing out as a business. Sounds good – everyone wants to do that! Hello Golden Circle model This is where I first learnt Read more…